Introduction
Maqui is a digital marketing agency based in Chile that combines paid advertising, organic SEO, and generative engine optimization (GEO) into a single service. The agency manages Google Ads, Meta Ads, and SEO campaigns for small and midsize businesses across Chile and Latin America, with a particular focus on making brands visible in AI-powered search tools like ChatGPT, Claude, Perplexity, and Gemini. A real-time dashboard and a no-markup policy on ad spend set Maqui apart from agencies that layer fees on top of media budgets.
Key Features
- Google Ads Management - search, display, shopping, and YouTube campaigns with ongoing optimization
- Meta Ads Management - Facebook and Instagram advertising with advanced audience segmentation and conversion tracking
- SEO + GEO/AEO - traditional search optimization (technical audit, on-page, content) combined with Generative Engine Optimization to appear in AI-generated answers from ChatGPT, Claude, Perplexity, and Gemini
- Real-Time Dashboard - 24/7 access to campaign metrics including impressions, clicks, conversions, cost per lead, and ROAS
- Executive Reports - plain-language reports that explain what happened, why, and what comes next, available monthly or biweekly depending on the plan
- No Markup on Ad Spend - clients pay advertising platforms directly; Maqui manages the campaigns without adding a margin on top of the media budget
Use Cases
E-commerce businesses that need to drive conversions through paid channels while building organic visibility are a natural fit for Maqui. The agency's case studies include a fashion e-commerce store that saw a reported 180% increase in conversions with a 5.2x ROAS through Google Ads, and a dental clinic that generated 3x more leads at 55% lower cost per lead using Meta Ads combined with local SEO.
Healthcare providers, professional services, and other local businesses in Chile and the broader LATAM region can benefit from the combined paid-and-organic approach, especially the local SEO component that helps attract nearby customers. The GEO service is particularly relevant for businesses that want their brand cited when potential customers ask AI assistants for recommendations - a growing search behavior that traditional SEO does not address.
Companies operating outside Chile but within Latin America can work with Maqui remotely. The agency runs fully remote from Chilean Patagonia and has designed its processes for frictionless long-distance collaboration.
Pricing
Maqui offers three plans, all with a minimum 3-month contract and setup included:
- Starter - $490,000 CLP/month: Google Ads management, landing page creation, full tracking setup (GTM, GA4), real-time dashboard, monthly executive report, one meeting per month
- Growth - $890,000 CLP/month: Google Ads or Meta Ads management, SEO audit and on-page optimization, real-time dashboard, monthly executive report, one meeting per month
- Scale - $1,690,000 CLP/month: Google Ads and Meta Ads management, full SEO with content, GEO optimization for AI platforms, biweekly executive reports, two meetings per month
Ad spend is paid separately and directly to the advertising platform. After the initial 3-month period, the contract becomes month-to-month with 30 days' notice for cancellation. An audit is available at no cost before committing.
User Experience and Support
Maqui provides a real-time dashboard where clients can check campaign performance at any time rather than waiting for a monthly report. Executive reports are written in plain language, avoiding unnecessary technical jargon, and focus on business-relevant outcomes: what changed, why it changed, and what the next steps are.
Meeting frequency varies by plan - monthly for Starter and Growth, biweekly for Scale. The agency also offers a free initial audit that covers current tracking, competitive landscape, and growth opportunities. Email marketing appears as an additional service on the site, though details are limited.
Technical Details
The agency implements tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), which covers the standard measurement stack for paid and organic campaigns. The real-time dashboard aggregates metrics from all active campaigns into a single view. The GEO/AEO service targets visibility in ChatGPT, Claude, Perplexity, and Gemini - an emerging optimization discipline that goes beyond traditional search engine rankings. The site does not mention API access, custom integrations, or proprietary tools beyond the dashboard.
Pros and Cons
Pros
- No markup on ad spend - clients control their own platform budgets
- Combines paid ads, SEO, and GEO in one agency engagement
- Real-time dashboard removes the wait for monthly reporting
- Transparent contract terms: 3-month minimum, then month-to-month
- Free initial audit before committing
Cons
- Minimum 3-month commitment before switching to monthly
- Case study results are self-reported and not independently verified
- Pricing is in CLP, which may require conversion for non-Chilean clients
- Limited detail on the GEO methodology - how AI visibility is measured and maintained is not explained on the public page
FAQ
What is Maqui and what services does it offer?
Maqui is a digital marketing agency in Chile that manages Google Ads, Meta Ads, SEO, and GEO (Generative Engine Optimization). It helps businesses appear in both traditional search results and AI-generated answers from tools like ChatGPT, Claude, and Perplexity.
How quickly can I expect results?
The agency states that Google Ads and Meta Ads campaigns can show results within 2-4 weeks. SEO typically takes 3-6 months to generate sustained organic traffic, which is why the minimum contract is 3 months.
Does Maqui add a markup on my advertising budget?
No. Clients pay the advertising platforms directly. Maqui manages the campaigns but does not intermediate the media spend, so there is no markup on top of the budget.
What is GEO and why does it matter for my business?
GEO (Generative Engine Optimization) is the practice of optimizing a brand's presence so it appears in responses from AI tools like ChatGPT, Gemini, and Claude. As more people search through AI assistants instead of traditional search engines, businesses that are not optimized for these platforms may not appear in the answers.
Can I work with Maqui if my business is outside Chile?
Yes. Maqui works with companies across Latin America and operates fully remote from Chilean Patagonia. The agency's tools and workflows are designed for remote collaboration.
What happens after the 3-month minimum contract?
After the initial period, the contract switches to month-to-month. You can cancel with 30 days' notice. There are no long-term lock-ins beyond the first quarter.
How does the real-time dashboard work?
The dashboard shows key metrics from all active campaigns - impressions, clicks, conversions, cost per lead, and ROAS - in a single view. It is accessible 24/7, so you do not need to wait for a scheduled report to check performance.
Conclusion
Maqui offers a focused digital marketing service that blends paid advertising, SEO, and emerging GEO optimization for businesses in Chile and Latin America. The no-markup policy on ad spend, real-time dashboard, and plain-language reporting make the agency's approach transparent and accessible for SMBs that want measurable results without hidden fees. The GEO service is a notable differentiator in the LATAM market, though the methodology behind it deserves closer scrutiny before committing. A free audit is available for businesses that want to evaluate the fit before signing up.
